Your hotel is now on my bucket list. Must go.
How do you do that with a Best Western?
1 Differentiate your business from the competition.
It’s a Best Western. It tastes like chicken. I want it to taste like pterodactyl
2 Donate $35,000 to a museum and get a cartoon on the Oatmeal in return
3 have a fun approach to Facebook which encourages engagement.
Go have a look
It’s a great lesson in differentiating yourself from the herd. You don’t have to spend $35k, but how can you make your business different?