I was kindly invited to do a guest post at Axita Ltd’s blog. The gist of it is
One of the problems with traditional advertising is that these days people are looking to find out more about your company or service now than a simple ad tells them. They want social proof – in other words do other people, especially people they know, like the service.  Think Amazon – the 5 star ratings and customer reviews are a central feature of the website.  Think of looking at Tripadvisor before booking your holidays.
A business that understands this will be able to use social media platforms to grow their business in a way that traditional adverts cannot.
Read the rest at Axita Ltd -Â IT Consultancy and Support